Foreground

Stop running your projects on WhatsApp and spreadsheets.

Foreground is the CRM and project tracker built for construction and fit-out firms. From first call to final handover, in one place — with profit margin visible at every step.

Get access See what's inside

A live preview of the workspace. Live workspace preview.

Foreground / Dashboard

Live

Q2 — 2026 · Updated just now

Last 6 months

Revenue, cost & margin

Profit (period)

$4.40M

Revenue

$16.00M

+24% YoY

Actual cost

$11.60M

72.5% of revenue

Profit

$4.40M

+0.4M MoM

Avg. margin

27.5%

On target

Revenue vs cost

Revenue Cost Profit

Pipeline by stage

$18.6M total

New $2.50M

Qualifying $3.14M

Proposal $4.80M

Won $8.20M

The problem

Run on the wrong tools, the work runs you.

Lost leads

Early conversations live in personal WhatsApp threads. The pipeline only sees the wins, never the warnings.

Cost blindness

Actual project cost vs the contract isn't visible until end-of-project — by which time the margin has already gone.

Accountability gaps

Who owns this snag? Who's chasing this deliverable? Who's running this client? Often: nobody, until it's late.

What it does

One workspace, end to end.

From the first call to the snag close-out — and every cost, every deliverable, every site visit in between.

Pipeline that speaks your language

Leads, proposals, on-site, completed. Configure the stages your firm actually uses, not the SaaS-pipeline jargon.

Activities, everywhere

Log a call, a meeting, or a site visit on any lead, client or project — with @mentions, attendees, and deliverables that get assigned to the right person.

Live profit margin

Contracted value, actual cost, end-of-project value, and live margin on every project. Stop finding out in December what the year actually looked like.

Snag list with photos

Capture site issues from your phone, with photos and cost impact. Roll up into project P&L automatically.

Notifications that find their target

Assignments, @mentions, and a daily digest of what's due. The right person hears it; nothing slips into a group chat and disappears.

Reports that matter

Pipeline value by stage, projects at risk, profitability by project, team activity. Export to CSV or PDF.

Built on real work

Built on real work, not a whiteboard.

Foreground started inside a working fit-out firm — built in the open, on live projects, by the people running them. Every feature exists because someone needed it on a Tuesday morning, on a site, with a client waiting.

That's why the pipeline speaks the language of the trade. Why the cost log sits next to the project. Why the snag list opens straight to the camera. The product looks the way it does because the work looks the way it does.

Every lead captured.

Zero conversations lost between sales and operations.

Margin visible from day one.

Not at the end of the year.

Pricing

Pricing built for firms, not seats.

Three plans, billed monthly per company. Free 14-day trial — no card required.

Starter

$29 / month

Up to 5 users. The pipeline + projects essentials.

Get access

Questions answered.

Is this for me?

If you run a construction, fit-out, design or project-services firm with 5 – 50 staff, yes. Foreground is purpose-built for the way that work flows.

Why not HubSpot, Salesforce, or Pipedrive?

Those are sales pipelines. Foreground is a sales pipeline and a project tracker, with construction-specific cost logs, variations and snag tools. One tool instead of three.

Can I export my data?

Yes. Reports export to CSV or PDF, and your full account data is available on request as a JSON archive. Your data is yours.

Is it available now?

Yes. Foreground is live and onboarding firms today. Sign up below and we'll get your workspace set up.

What does pricing look like?

Three plans, billed monthly per company. Starter from $29. Free 14-day trial — no card required.

Get started

Get access.

Tell us a bit about your firm and we'll set you up with a workspace. Free 14-day trial — no card required.